The Future of Consumer Behaviour? Google’s AI Mode
Google’s AI Mode, the straw that may well break the camels back in the consumer shift towards zero click searches. If said shift in consumer behaviour wasn’t already well underway, Google unveiled the final nail in the coffin at their I/O 2025 update yesterday. A zero click search occurs when a search engine results page […]
The Importance of Writing Good Copy for Your Website
If you want your business to stand out in the digital world, you need to invest in good copy for your website. Whether you are creating website content, blog posts or product descriptions, your copy needs to be to a high standard as it represents your brand and helps build your SEO. Definition of good copy […]
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