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Posted by: Alex Harper Category: Content Marketing, Digital Marketing, E-Commerce, Insights

The April Roundup

This month we’ve kept things very Eighty Eight related, finding some of our favourite digital marketing statistics published throughout the year. And whilst the covid-era has proven difficult for many, the digital sector is thriving. So here’s a little insight into the state of digital marketing in 2021;

  • 88% of all online shopping orders were abandoned throughout March 2020 (Statista)

Conversion rate optimisation, often referred to as ‘CRO’, is one of 2021’s most sough after digital marketing services. Knowing how to trigger purchase behaviours is an essential for the growth of any e-commerce site. Eighty Eight Digital are specialists in CRO and getting the absolute most out of the customer journey process, get in touch to see how we could help you today.

  • 88% of marketers say collecting first-party data is a 2021 priority (Merkle)

First-party data is like a gold-mine for marketers, if you know how to use it correctly that is. With data-driven decision making being at the forefront of any solid digital strategy, harnessing the power of first-party data has never been so important.

  • 88% of bloggers who gate access to their content with lead generation forms report positive results from their activities (Orbit Media)

As a part of the study 53% of bloggers reported ‘some’ results whereas 35% reported ‘strong’ results. Some of the listed results included such as attracting more users to key landing pages, improved overall traffic and reductions in bounce rates.

In 2015 only 33% of marketers claimed video marketing provides a positive return on investment (ROI). Video marketing marketing is still more powerful than ever,  especially when working on an omni-channel campaign basis.

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