Meet Ben Tatman, Our New Paid Ads Specialist
At Eighty Eight Digital, our 2025 is off to busy start. With January being a month of client pitches and wins, February saw us onboard our new Paid Ads Specialist, Ben Tatman.
With close to 10 years the digital marketing industry, Ben has progressed through his career into a senior PPC role. With that being said, his expertise in all things; Google Ads, search engine marketing, tracking and attribution will really bolster the team here at Eighty Eight. So as you can imagine, we’re over the moon to have him onboard.
So, rather than us telling you any more about Ben, his career, and achievements to date, we thought we’d ask him a few questions so he can better tell his own story.
What did your career look like before joining Eighty Eight?
I’ve been in the marketing game for nearly 10 years now. Having started as an apprentice, worked my way up, and most recently held the title of Head of PPC.
What are you most looking forward to at Eighty Eight?
Bringing my experience in both PPC and customer service to shake up our Paid Search services, making sure our clients get an experience that truly stands out.
Favourite project or campaign you’ve worked on?
One of my “this is why I love doing what I do” moments was helping a small business bounce back after a bad agency experience.
After working together in 2024, the client told me they did nearly £300k in revenue that year, with £100k of this being net profit.
Getting to see real-life impact like that? Nothing beats it.
What does your ideal client look like?
I’ve been lucky to work with businesses of all sizes, but I have a soft spot for supporting local businesses; not just in marketing but in any way I can.
In your opinion, what’s one underrated skill every Paid Ads specialist needs?
The ability to look beyond Google Ads. Paid ads don’t exist in a vacuum, you need the bigger picture.
What excites you most about paid advertising (or digital marketing in general) in 2025?
Cliché answer, but AI. I’ve already seen my own efficiency jump by at least 20% (if not more), which means more time for the big-picture strategy and fine-tuning campaigns.
What’s your process for integrating paid ads with other marketing channels?
All great marketing comes from collaboration, so integrating all marketing efforts is so important. My best practice is to ensure we’re looking at the data and success driven from all channels, then from here we can figure out exactly where marketing spend will drive the best results.
Want to learn more?
Feel free to connect with Ben on LinkedIn here.
Or drop him an email on: ben@eightyeight.digital to learn more about our PPC offering here at Eighty Eight.
