Digital PR Services

At Eighty Eight Digital, we are proud to be the first Northampton-based agency to offer Digital PR services. With our trusted PR partners, Goldings Communications, we have developed a framework that helps drive highly authoritative, relevant and contextual backlinks to your businesses website.

By combining our expertise in SEO with Goldings’ proficiency in public relations, we have formed a synergy that sets us apart as Northampton’s first Digital PR agency to offer this combined-service, across Northamptonshire and the wider UK.

Unlike traditional and dated link building approaches for SEO, digital PR uses journalistic storytelling and traditional media outreach to develop valuable, newsworthy content. Earning you media mentions, coverage and links from some of the most authoritative sites in your industry. 

The art of Digital PR

Defined, Digital PR (or DPR as it’s often referred to as) is a form of link building that involves crafting content and digital campaigns with a unique yet relevant hook. This is then used to outreach to journalists, news publications, bloggers and other industry relevant outlets to secure coverage (which of course links back to your own website).

In essence, our aim for all DPR campaigns is to secure as many high authority, yet relevant, backlinks to our clients domain. Given how search engine algorithms place a huge focus on the relevance of all backlinks in 2023.

Benefits of Digital PR

Add credibility to your brand through high-authority Digital PR placements

DPR holds an array of benefits, and when combined with SEO and traditional PR services, can prove to be extremely valuable for a brand. Some of the tangible benefits include;

• Increased visibility
• Enhanced online reputation
• Improved domain ‘authority’, trust and search engine rankings
• Increased website traffic
• Greater customer trust and credibility
• Meaningful engagement with your target audience

For businesses targeting local audiences, we often combine PR efforts with local SEO strategies to help you dominate local search results and attract nearby customers.

At Eighty Eight Digital, our commitment to innovation and customisation ensures that your Digital PR campaign aligns perfectly with your business objectives. We take pride in offering a diverse range of campaign options to cater to your unique needs and deliver measurable results. Contact us today to explore how our tailored Digital PR campaigns can elevate your brand’s presence in Northamptonshire and beyond.