In essence, Search Engine Optimisation (SEO) is the process of improving your brands visibility when people search for products or services on Google, Bing, and other search engines.

Google uses over 200 ranking factors to determine the position of a webpage within SERPs (search engine results pages). These factors allow the search engines range of  algorithms to rank websites based upon the relevancy and authority of their pages.

Search Engine Optimisation offers a way to increase traffic without paying for each and every click. Whilst SEO often works well with PPC advertising, relying solely on pay-per-click is never encouraged.

Given 93% of all web sessions start with a search engine, investing in SEO (search engine optimisation) is imperative for any modern day, digital-first business.

Through increased visibility within search engines and ranking higher than your competitors, it will result in more traffic – leading to more sales and enquiries down the line.

A range of factors weigh in to your search visibility, but as a starter;

• Have you submitted a sitemap (XML sitemap) to Google Search Console?
• Do you have a Google My Business account?
• Is your meta-data optimised for relevant, high traffic, keywords?

If you need help with any of the above, we’d love to help – get in touch.

The cost of SEO services all depend on the size of project, and hours of service you wish to receive from said agency. As a ballpark figure, costs can range from £500 per month to in excess of £9,000. It’s all relevant to the size of organisation and competitiveness of the industry.

Because it’s not just ‘one size fits all’, each of our SEO packages are bespoke. Contact us today to find out what works for your company.